Oniracom CEO Jacob Tell met with Michael Montenegro of PODER to listen to their concerns about the perception that The Lagoon District is promoting gentrification of the neighborhood.
As Jacob points out, we are here to shine a light on businesses in the area that do not typically receive social media marketing support. At the same time we want to listen to all concerns and give voice to business owners in the community.
Watch the KEYT News Video highlighting our meeting with PODER.
We look forward to addressing all concerns people have, and ensuring The Lagoon District supports ALL businesses in the area.
SANTA BARBARA, Calif. - The branding of a portion of Santa Barbara's Eastside led to a meeting between marketers and community activists.
They discussed a The Lagoon District website at the Rose Cafe on Haley Street on Thursday afternoon.
Oniracom CEO Jacob Tell created the website and agreed to listen to critics of the plan.
"Our whole thing is to shine a light on stories that don't get social media," said Tell.
The website offers membership for free.
Community organizers with Poder have questioned why the website is only in English and why the area is being called The Lagoon District rather than Laguna or another name.
Michael Montenegro compared it to an improvement plan along Milpas St.
"Gentrification is a complex issue. It is important we have a conversation to challenge it and don't let it just be rubber stamped," said Montenegro. "
He is concerned raising rents could harm mom and pop businesses that serve the local working class community.
Poder hopes to organize a community meeting to further discuss the issue.